Here are some of my tips which you can look into when dealing with videos -

1. Place videos on themed pages with content relating to video content.
2. Place videos in divs or tds that have the video container object paired with a caption.
3. Create keyword relevent links to videos, possibly on a separate ’site map’ like set of pages
4. Text nearest the video code should be keyword heavy.
5. Make sure to link to the page with keywords.
6. The first and last frame of the video should have keywords on the screen. (newer vid engines like blinkx will ocr and read them)

7. Load the video at video sharing sites and include the url to the video at your site in the meta keywords if they allow you to add them.
8. Check the format you are using to see if it allows embedded Meta Data. If it does - load it up with keywords.
9. Engines will block videos loaded via a popup.

Upload to all the locations you can. You can put up a preview clip and give some away with the tagline: “see the full clip an http…”. Hit sites such ast, AOL UnCut, DailyMotion, Google Video, MetaCafe, MSN, MySpace Video, Ifilm, Revver, Yahoo! Video, Soapbox, and ye classic YouTube.

As far as the rating of a certain website is concerned, one of the most important factors that may arise is having original contents. The successful webmasters in general, pay ample importance on putting authentic contents. In a common sense, you must be able to understand that when you are trying to on air a website you are doing nothing else than supplying the web with something that relate your stake. So in the process, if you are getting some duplicate or plagiarized article or content to fly, it is never meeting your will.

There are a number of risk factors that go with the publishing of copy or duplicate contents. The related internet laws are very strict on this subject matter. The search engines put major concern on this duplicity. They have got high level program algorithms to detect such plagiarism. They do this not for the sake of the websites’ contents been copied but for their own sake because they want to keep their search results relevant and up to the standard. Well, it is easily understandable then that the search engines are going to take active action on any such unfair means are found. One of the prime actions taken against such attempt can lead to the removal of that site from the search engine. However, it does not end only at this point. When you are copying from some site, that site will ultimately come up in the ranking when it will be detected as a site been copied. The supplementary content that is found also experiences a vital raise up. It may lead to the removal of a genuine and high quality webpage if it is accompanied by other duplicate contents.

Duplicating does not only mean the ‘copy-paste’ formula. But there are many other forms of plagiarism that can be actively detected by the search engines. Among them includes circular navigation, using the popular printer-friendly version and following the product only pages. Sometimes, armature webmasters try to get away by adopting these sorts of plagiarism means. But the search engines are putting effort continuously in order to develop their system for plagiarism detection. One can easily understand that the major search engines like Google, yahoo and msn are introducing new and upgraded versions of logarithms that play their part in identifying the duplicate contents and enlist to push them out of the search pages. Well, the easier it is to get listed in the search engine, the harder it is to find a place back once you are dismantled.

The thing that must be kept in mind by the webmasters and content providers is that taking any attempt to duplicate will not ultimately lead to get away situation. Rather it is going to make you sacrifice you place and also highlight or prank the supplementary contents. The search engines are very efficient these days to rectify these means and adopt immediate penalty measures for the crime.

How to check your site for Duplicate Content?

- Go to CopyScape and enter your site url

- Click on Go and wait for results page to show up

Many of you use various images to express your writing better to your website visitors. Images are very cool to look at and in most cases images help to to make your site look very professional. For example, let’s look at the Commonwealth Bank homepage.

Notice on the top of their home page they have this banner of a child which says - “every day’s a new day”. Now of course this single image beside their yellow navigation buttons makes their site more ‘presentable’ and ‘alive’. However you need to understand that the search engines don’t see or read web pages like the way we humans do.

Its very easy for a human reader to interpret the image into its meaning. However for a Web crawler the whole interpreting process is completely different. Search Engine Spiders can read text from your website line by line, just like the way you see it when you view the source of your page in a web browser. But for images/videos and advanced objects like javascript & flash, web crawlers usually just skips those lines and moves to the next line. Thus if your website has extensive amount of images and less content, a web crawler might find no indexable content in your site that they would want to add into their web index.

But don’t worry too much. There are certain ways by which you can optimize images for search engine. Once you do proper Image Optimization, your images will be more ‘readable’ by the web crawler and the images will be also listed in the Image Search Engines like - Google Images.

How to Optimize Images for Search Engine

Image optimization is one of those things that falls under the ‘best practices’ heading for Webmasters. Simply put Image Optimization as de facto benefit, if you are truly planning to run your site in the right manner.

Every standards-compliant, Google-sensitive image reference should contain 5 key items:

1. A src attribute specifying the URL of the image
2. A width declaration in which the width of the image is specified in pixels
3. A height declaration in which the height of the image is specified in pixels
4. An alt attribute that describes the content of the image—this is the #1 element of image-oriented SEO
5. A title attribute that contains text to be displayed when the user hovers his/her mouse over the image

The width and hight of the picture is not compulsory if you have already resized your image according to your requirement. In wordpress or in any other popular CMS, You can actually select an image and resize it in design view by using the resize handles which are located at four corners of the image. So when you use the resize handles to resize an image the cms will automatically put the width and height attribute for you in your image code.

Image Optimization Explained: How to get more traffic from Google Image Search

• Alt text — ALT text or Alternate Text, is the text to describe your image when your mouse moves over an image on your web page. The text should be meaningful but remember to keep it short. You should use search keywords for ALT text. If your browser can’t display the image for some reason, the alt tag is used in place of that particular image. Here is sample image code with ALT text:

## < img src=”http://imagelocation.jpg” alt=”Image description”> ##

• File name — always use meaningful file name to your images, use image file name like “apple-iphone-cover.jpg” instead of meaningless “pic123.jpg”. Keep image file name same or similar to ALT text. Also, try to keep the path to your image theme such as:

images/phones/apple-iphone-covers.jpg

• Image Title — always use the title tag in images which will show the title as tooltip when a user moves his mouse over the image. Example of an image with title tag:

## < img src=”http://imagelocation.jpg” alt=”Image description” title=”Title of the Image”> ##

• Surrounding Text — always place a paragraph of descriptive text directly above and below your image, with the keywords from your ALT text and Image Name

• Page Title — Include your keywords in your Page Title and Meta Description. It helps Google define the theme for the page which helps in Image Searches and Google Search Index.

• Page Theme — Keep the theme of each page. Do not mix the content with other topics.

• Links — Whenever you want to link to your image, use the image keywords in your link text. Example: use “Picture of Apple iPhone”, instead of “Click here to view picture”. The link text tells Googlebot that it is a link to a picture of Apple iPhone.

Thats pretty much it. If you can follow this properly, I am sure you will get heeps of traffic from Google Image Search (Especially if you have a shopping/celebrity or any site that has a lot of images). Its also good for SEO purpose, because now you are letting the Search Engine know about all the images of your site.

The work of search engine optimization requires several tools and resources. The methods and algorithm the search engines use are more complex now. As a result these search engines have more options to take a look in the sites and have a clear view. So, it is important that the site of yours provides more specific, focused and meaningful contents. As said before, you will need some SEO tools and devices to get your site ready for taking the attention of search engines and therefore the users of those engines. Here is information about powerful SEO tools that can be useful to you.

Similar page checker:It is one of those SEO tools which will protect your website from holding accidentally copied contents. The search engines are very sophisticated about the sites having contents similar to other. Similar page checker compares the content of a page to another and finds out the percentage of likeliness between the pages checked. The standard set for the percentage by the search engines varies. So it is not possible for you to measure whether your site is accepted by those search engines or not. The best you can do is to minimize the percentage of similar materials or contents.

Search engine spider simulator: Many advanced features like JavaScript, flash based objects are often not visible to the search engines. So, the valuable contents can be ignored by the search engines and the site can lose traffic even having the resources that can attract. This SEO tool displays the contents in full and let the search engines crawl the site freely and recognize all the contents. Plus, it displays hyperlinks used by search engines when it enters the specific site.

Check Google PageRank: Google is obviously the most popular search engine in the web. There is no better way to get maximum traffic in a site than to find a way to place it in the top of Google search. Google employs a system to rank the pages. With this tool you will be able to find the position of any kind of web page in Google PageRank without using Google toolbar.

Keyword suggestion tool: Often you will find it difficult to get your stuff together while establishing a topic for the site. It is hard to get the keywords and place those in the right places. This tool for the suggestion of keywords will surely be a big help to erase the confusion and conflicts. This tool can provide information about the useful keywords and popular combination of the keywords. This will also help generate ideas about the use of those keywords. Keyword suggestion tool uses two familiar databases - Overture and Keyword Discovery.

Backlink anchor text analyzer: The quality of the backlinks is also required along with the quantities in SEO. In fact, the quality factor should have the priority over the number of the backlinks. This tool allows you to find links resourceful, keywords oriented. This can be the tool which will help to have a major impression on the search engines.

There is no alternative than to use the tools carefully to survive in the SEO war. So, to make full use of them learn about them and choose them carefully.

While promoting a new site, and in order to get a top rank in the search results of a Search Engine Optimizer (SEO), a site owner can follow some steps to promote his site. These steps can be a press release, Directory listings, Writing and Posting articles, Newsletters, Blogs/ RSS Feeds etc. If, he follow these steps, he can surely promote his site very efficiently.

Press Release: Press releases should be kept for remarkable purposes such as, new service/ product, acquisition, attending convention or trade show etc. Press release is a grand way to get people visit his/ her site when they look for any information related to his ervice or product. It is also an effective way to build his/ her brand name and to become prominent as an authority of information in his field.

Directory Submission: After press release, the most important thing is directory listing. Quite clearly, it is the simplest way to get the owner’s site indexed by the search engine optimizers. There are many directories for free where he can get his site listed in, and there are a lot of fee based directories as well. These directories surely add a new dimension to his site. The added value helps to reinforce what his site offers as it will be found with some similar sites as well.

Article Submission: Articles clearly expose the owner’s expertise, but, writing an article is not that easy. It is a tremendously precious positive feature for his site. By writing, he is creating a unique piece of writing which cannot be found in anywhere else and we all know search engines really love that. It also provides the owner to explain his service or product without coming off as a sales pitch. Another advantage of article writing is, it is a very effective way to gradually increasing his site’s size in an organic way. Ultimately, it will make his/ her site become a hub of proper information regarding his industry.

Newsletters: Newsletters are the bread and butter of a site. People, who have signed up for a newsletter already feel that the site was worth their time to give their email addresses. It will make the people say and think that, the site has authentic and better contents. In the newsletter, one can publicize all the new services and products to attracted users without facing any risk. This is certainly the best way to make asales pitch to his perspective readers.

Blogging: Blogging has been very successful in terms of site promotion. Due the ease of content creating blogging makes it easy for company to be heard by its customers. Blog gives an inside look of the inner workings of the company or personality of the employees, which provides another way for a customer to recognize the business and be interested on their website.

It is great for a site to have a good number of users. But it is ever greater for those visitors return to your site. Returning visitors to your site means that you have visitors who visited your site and got interested and found it capable enough to return. These visitors are more inclined to buy your product or get your service more likely than a first time visitor. To bring back the visitors to your site means a lot to you. Thus your site has to be made the way that it captures visitors and makes them rely on you and visit you quite often. It is very healthy for both your business and publicity.There are few ways through which you can bring your visitors back to your site time and time again. These methods have been successfully used in the internet marketing world.

Make a place in your website where the visitors can give their emails in order to receive updates and information. You need to have a list of the visitors or the people who got interested about your website to bring them back, to fulfill your web purpose. By letting your readers know when you make an update to the website or if you have launched a new product coming out, you can encourage them to check back to the site. Also a list can be used to advertise your products, along with good, solid information in order to make even more sales. If you have an opt-in list, it is possible that some people won’t want to sign up for it. You can encourage them by offering a free-e-report.

Blogs are excellent for the returning of the new visitors to your site because of their frequent updates. Anyone who are interested in the subject that you are dealing with in your site would be glad or get attracted if they are provided with new articles or posts. They might even subscribe to your RSS feed and you can have regular connection with these people.

Another effective way to keep visitors checking back to your site is to hold a contest, a daily or a weekly contest. People will get exited and more interested to enter and return to the site all the time to see what is happening around. While getting interested by the contest visitors might return quite often and frequently coming their back would make them to give a look at the offers or subjects of your site.

You can also draw some content like quizzes, word games and daily trivia questions. You can write it yourself or there are plenty of websites that offers feeds that you can place into your site. Visitors would get more interested and return to your site daily or very often to see what’s new have been added or to participate in the game. You can offer prizes for the winner or you can just through a game for free, that the visitors would get interested to participate there just for fun and refreshment purpose. They will at the same time have a look on your offers and ads while enjoying the freebies.